The “flip” motion makes it easy for people to search through their self-made magazines and to search for content to fill their magazines. With the structured minimalism, the navigational features of the app come easily to both editors and readers. The app is physically appealing as well as useful. On top of the great service Flipboard provides people, the design of the app also paves a road for audiences to enjoy as well. By having things that matter to you, you are more inclined to be involved with an app such as Flipboard. From current news to gossip to social media networks, Flipboard brings everything one would need together all in one place. It also gives audiences the ability to organize and personalize their content as well. Flipboard gives people what they care about without any information they deem is unimportant. The more geared towards the audience a product or service is, the more likely it will become a hit. What makes great advertising is giving the people what they want. This personalized magazine gives people only the content they want to see instead of a public magazine intended to serve the public as a whole. With the ability to do all this in one app, anyone can become an editor and a reader. This app allows people to collect and save articles, photos, and videos for one’s own use or to share with the public. Flipboard, a personal magazine app, gained massive popularity with 53 million users. The next generation of Flipboard was released about 2 weeks ago and more than half a million magazines have already been created. Flipboard 2.0: The Revolutionary Magazine
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